Instant Gratification


Each day our world is more and more enamored with the thought of having something for nothing, and fast! The marketing that we and even more so our children grow up with is meant to convince their audience that they need a product, and even that they can’t live without it! This could affect the rising generation, if we aren’t careful, by rendering them more self centered and self serving in their actions because of the need they feel to have their every whim gratified.

All technologies are showing this need for instant gratification. Tivos allow TV to be made around our schedule, and not the other way around. Internet makes listening to that music you want possible without even so much as driving to the local music store. Email allows a letter to travel around the world in a few seconds. Facebook lets people know what others are doing without even talking to them.

Throughout the ages, this is what drove technological advancement; the desire to sell products to more people. This wasn’t really possible back in the days of artisans and craftsman. Every product was one of a kind, and only the nobles could afford such luxury. As the industrial revolution occurred, and mass production of products began to be commonplace, prices were able to drop to a point that most if not all could partake. There is nothing wrong with this, or anything wrong with wanting to buy products that make our lives easier or just for fun. But I think it is getting to a point where people let it consume them, and it becomes a lust that is ever-present in their thoughts. They want the newest car, the newest computer, the biggest house, etc. People don’t want to wait to enjoy these things, and are willing to go to extraordinary lengths to get it now, such as going into debt.

Even the food industry shows the signs of a people who don’t want to wait. Fast food has made the ritual of eating less about the experience, and more about the getting the food you want so fast that you don’t have to leave your car, and with as little human interaction as possible. I personally hate drive-throughs. I would much rather any day actually see a person face to face and talk to them.

I wish we as a society could enjoy the wait. I wish we would slow down our lives a little and enjoy each other instead of trying to one-up each other at all costs. Life is too short as it is. I don’t want to be too concerned with gratifying all of my material desires that I let life pass me by. It’s hard though. I must admit that I too have succumbed to the desire for instant gratification. I find that I often covet the newest and greatest technologies that I just can’t afford. But maybe that’s just human nature. Who knows?

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